Field notes.
Notes from the work — performance, measurement, marketing technology, and the discipline of accountable advertising.
When the buyer is a machine: how brands get built and measured in the agentic era
AI assistants build the shortlist without looking at your ads. What a machine can see in a brand, how to build for it, and why a published, audited customer score beats a campaign.
-
Kuration's AI Manifesto
AI is not just another agency tool. Where we move quickly, where we stand firm, and who is affected when certain jobs go away.
-
ChatGPT sells ads now. The interesting part is where they sit.
OpenAI's Ads Manager is open to advertisers in Canada and Brazil. What it actually targets, who can see it, what we still can't tell you, and the test we'd run before moving a dollar.
-
What direct marketers know that everyone else forgot
Five rules from the discipline that built mail order, repurposed for the era of programmatic and paid social.